Hello, I'm Hephzibah (everyone calls me Toni)

I analyse data, design what gets measured & build with AI.

Currently

Manager, Customer Analytics & Reporting, YORK1

Working with

Excel & Google Sheets

Power BI, SPSS, SQL

Claude & AI workflows

HubSpot, Monday.com

Interested in

Measurement design, quantitative & qualitative data analysis

Research that informs decisions

Figuring out the why, and how to sustain what works

Shipping apps, internal tools & AI workflows

The work, in numbersVerified scope

Every figure below comes from work I have done and can walk through.

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Accounts
Portfolio I own retention and reporting for
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Records
Data system I designed and governed across six sites
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Portfolios
Analysed for risk drivers to shape strategy and policy
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Monthly pipeline
Cross-sell pipeline grown through segmentation
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Access gained
Increase in access to institutional records after digitisation
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Team
People I lead, plus an eight-person team I built and scaled

About

I am a data and insights professional. I find the patterns in data and turn them into recommendations people can act on, whether that means working out why customers leave, defining how performance gets measured, or building the reporting a leadership team relies on.

Outside the day job I build things. I designed and shipped Cherish, an iOS app, on my own through Apple's review process, and I have put AI assistants and chatbots into real workflows.

Professional Experience

2025 — now

Manager, Customer Analytics & Reporting

YORK1 Environmental Services, Toronto, ON

  • Track retention and attrition across a 400+ account portfolio, and investigate the reasons behind each account lost so the causes are known rather than assumed.
  • Define the metrics and reporting standards used across 400+ accounts, so performance is measured the same way every period.
  • Build dashboards and recurring reports in Power BI and Excel that give leadership one view of account and operational performance.
  • Built a knowledge hub and a 35-video documentation library, and deployed AI tools into daily workflows.

2023 — 2025

Project Lead, Data Systems

YORK1 Environmental Services, Toronto, ON

  • Designed and built a 10,000+ record data system in Excel and Monday.com, structured so records stayed accurate and searchable.
  • Mapped data requirements and workflows across 6 sites into one model, so every site fed the system the same way.
  • Owned quality control across 6 sites, auditing and reconciling 10,000+ records against compliance requirements.
  • Trained an 8-person team on the data standards, embedding consistent capture across all 6 sites.

2022 — 2023

Team Lead, Billing & Data Management

YORK1 Environmental Services, Toronto, ON

  • Performed reconciliation and variance analysis across 3 service streams, surfacing discrepancies before they reached invoices.
  • Built Power BI dashboards and automated Excel reconciliation, replacing manual matching across 5 sites.
  • Owned data accuracy across 5 sites as the escalation point, resolving issues before they spread downstream.

2018 — 2022

Personal Banking Associate

Bank of Montreal, Toronto, ON

  • Segmented a 50+ client portfolio by financial need and profile, then matched products from a 20+ product range to each segment.
  • Grew and tracked a cross-sell pipeline exceeding $1.5M monthly, increasing value per client through targeted offers.
  • Ran needs analysis across 20+ products for 50+ clients, comparing options against client data to identify the best fit and lift conversion.

2017 — 2018

Project Associate, Lands and Resources

Tsay Keh Dene Nation, Prince George, BC

  • Analyzed data supporting 10+ treaty and land-use negotiations with the Nation's leadership.
  • Led the digitization of institutional records into an Open Data Hub, increasing access by 80%.

2016 — 2017

Strategy and Risk Management Analyst

Infinity Trust Mortgage Bank, Nigeria

  • Analyzed risk and performance drivers across 500+ portfolios, producing insight that shaped strategy and improved risk-adjusted returns.
  • Built data governance policies with 3 departments, which removed hours of manual validation each week.
  • Presented findings to executive committees, turning analysis into recommendations leadership acted on.

2015 — 2016

Project Research Analyst

Centre for Petroleum, Energy Economics and Law, University of Ibadan

  • Research, trend and policy analysis in energy and development economics.
  • Wrote reports and policy briefs for academic and policy audiences.

Research & Projects

Publication

Measurement and Identification of Poverty in Preparation for the "World We Want After 2015"

Oloni, E. F., Omotoso, H. T., Monisola, E., & Olusegun, B. (2015). IOSR Journal of Economics and Finance, 6(6), 39–52.

Lead researcher and data analyst. I selected the measurement methodology, used SPSS to organize the data, and applied the Multidimensional Poverty Index to run the analysis. Adapted from my undergraduate thesis.

Read the paper →

Undergraduate thesis

An Analysis of Multidimensional Poverty in Nigeria: An MPI Approach

Omotoso, H. T. (2015). Undergraduate thesis, Landmark University, Nigeria.

The original research behind the publication above. I applied the Multidimensional Poverty Index and the Alkire-Foster methodology to measure multidimensional poverty in Nigeria.

Read the thesis →

iOS · Apple App Store

Cherish: Be Intentional

Sole developer and designer. A check-in tracker with 400+ conversation prompts, reminder scheduling and local-first data storage, shipped through Apple's review process.

View on the App Store →

Education & Credentials

Education

MA, Development Economics

University of Northern British Columbia

BSc, Economics

Landmark University

Certifications

Google Data Analytics

Google

UX Design

BrainStation

Project Management Professional

Project Management Institute

Certified ScrumMaster

Scrum Alliance

Tools

Excel, Google Sheets, Power BI, SPSS, SQL, Claude, HubSpot, Monday.com

Let's talk

Get in touch →

Open to data, insights, research and measurement roles.